User research & strategy
Let’s uncover what your users truly need through a tailored research approach—building a foundation that informs every design decision with clarity and confidence.
Let’s build better products through user research & strategy
Strong digital experiences start with understanding the people you’re designing for. I offer UX research and strategy services that uncover real user needs, surface key opportunities, and lay the groundwork for designs that truly resonate—balancing business goals with human insight.
User-centered research planning
Every project starts with asking the right questions. I tailor research plans to your product and audience—using a mix of qualitative and quantitative methods to gather meaningful insights that guide smart decisions.
Behavior-driven insight & analysis
From mapping user journeys to identifying pain points and patterns, I distill complex data into actionable insights. These findings inform everything from early concepts to final design, ensuring your product meets actual user expectations—not assumptions.
Strategic design alignment
Research without action falls flat. I turn insights into strategy—collaborating with stakeholders to define user goals, business objectives, and design priorities that move the product forward with purpose.
