User journey mapping
Let’s connect the dots between user goals and business outcomes.
Let’s turn complex journeys into clear, connected experiences
Behind every great product is a user journey that just makes sense. I help teams visualize how users move through their product or service—mapping every key touchpoint, emotion, and decision to uncover hidden friction, opportunities, and patterns that guide better design.
Journey mapping with purpose
We begin by aligning on your users' goals and business objectives. Whether it’s onboarding, checkout, or long-term engagement, I break down the full experience to understand what’s working—and what’s getting in the way.
Cross-functional alignment tool
Journey maps aren’t just design tools—they’re conversation starters. I use them to bring teams together around a shared understanding of the user experience, helping everyone from developers to stakeholders see the bigger picture.
Insights that lead to impact
By visualizing user behavior, pain points, and key moments, I help teams prioritize improvements that matter most. Whether you're launching a new feature or refining an existing flow, journey maps help ensure your product is not only functional—but frictionless.
